Task 7

What days do audiences go to the cinema?
The  most popular days that people go to the cinema on is usually a Saturday or Friday. However Tuesday or Wednesday is also a popular day to go to the cinema as these are the days cinemas have promotions such as 'Meerkat Movies'.

What are the most popular genres?
The most popular genres are mainly comedy, drama or rom com. The genre of film which is watched usually depends on the age and gender of the audience. As the main people who answered my survey were teenage females this shows which genre of film that audience likes to watch.

How do audiences hear about films?
Audiences hear about films through many different ways, however the most popular way is mainly always social media or trailers. Trailers are a very good way for audiences to hear about films as they give an interesting preview and can be watched very easily for example on a television advert or on YouTube.

Do audiences prefer US,UK or other nationality films?
I believe audiences prefer US films mainly as US films usually include big movie stars and have much larger budgets which will all lead to making a very popular film. However some people may prefer UK films as they are very original.

Do audiences like 3D films?
Audiences mainly do not like 3D films. This could possibly be due to having to pay more money than usual to watch a film in 3D at the cinema or because glasses must be worn when watching it.

What other ways do audiences watch films aside from the cinema?
Another way audiences watch films aside from the cinema is Netflix. Netflix allows people to pay a monthly fee to be able to watch all films available. Another way audiences watch films aside from the cinema is online. You are able to download films on for example Apple TV for a certain price and then be able to watch them at home.

Who do audiences go to the cinema with?
My survey results show that most audiences go to the cinema with either one or two other people. It is very rare that audiences will go to the cinema in a large group.

When and where are audiences most likely to go to the cinema?
Audiences are most likely to go to the cinema in their local area. If there is a specific film people want to watch and it is not in their local cinema many people will wait until it comes out on DVD to watch it. However some people will travel to different cinemas to be able to watch a specific film or will even travel to a cinema as the cinema has unique features such as sofas instead of chairs.

Sexuality - notes

Camera - FAM

• Broken the 180 degree rule. This is when the two men are kissing which could represent the two men breaking rules in society.
• Tracking shot 360 degrees when the two main characters are kissing. This shows the intimacy between the two characters.
• Close up when the two main characters are kissing. This shot takes up the frame and is a level shot. This is representing equality between the audience and the men kissing.
• Mid shot of oriental women and Jack holding hands in the party. This represents that stereotypically gay men are mainly friends with women.

Mise en scene - CLAMPS

• All men are wearing army uniforms - this subverts the stereotype that the army are very homophobic.
• During the party scene the men are shown as very well groomed. Conforms to the stereotype that gay men take a lot of pride in their appearance.

Sound - MCDOVED

• Parallel music - When the two main characters start to dance with each other. This shows the attention has moved from the party to the two main characters.
• Diegetic sound - at the beginning of the clip one of the characters says 'Jack needs me' which shows people openly speaking about sexuality.
• No diegetic sound when kissing- shows lots going on in background
• Gun shot - die for love?

Editing - STOPS

• Jack - most screen time
• When dancing - pace slows down
• Mirror shot - male close up = disapproval, female close up = approval
• People fade away
• Length of shot when dancing- very long

Merlin - Representation of class & status

There are many different ways in which class and status is represented in this clip. In the beginning of the clip a shot reverse shot is used when the lady is speaking to Merlin in the castle. During this shot reverse shot the lady has more screen time than Merlin, as the lady appears to have much more money than Merlin and is upper class she has more screen time. This is because as she is in a higher class, she is seen as more important. During the clip when Merlin is using magic there is a close up of his eye to show this.  Also during the clip when Merlin and the knight are taking to each other a mid shot is used and both boys are placed at an angle of the frame. 

Mise en scene is used a lot to show representations of class and status in the clip. Firstly Merlin's clothes are very basic and ragged, however the knights clothing is expensive armour which are both shown when the men are talking just before the fight. This shows a different in class and status between the men as the knight is in a higher class and he is wearing more protective and expensive clothing. Also in the beginning of the clip Merlin is shown to be walking out of a big, fancy building and into a muddy, old street. This shows juxtaposition between where the different classes spend their time. During the clip it is shown that Merlin subverts the lower class stereotype. This is shown during the fight when Merlin starts to take control due to using his magical powers. This is because the lower class are stereotypically poor and weak, however during the fight Merlin is shown to be strong and powerful. A representation of class and status is also shown in the difference between the lady's room in the castle and Merlin's room. The lady's room is shown at the very beginning of the clip and Merlin's room is shown at the very end of the clip. Class and status is represented here as the lady who is shown as upper class and rich as a very expensive looking room filled with many different luxuries compared to Merlin who is shown as poor and lower class and has a very plain and small room with hardly any possessions. 

Sound is also used a lot to show representations of class and status in this clip. A quote from the clip which says 'how long have you been training to be a prat my lord' which is said just before the fight scene also subverts to the lower class stereotype. This is because stereotypically a lower class citizen would never be rude or confront someone of a much higher class which is what Merlin has done with the knight.  Another quote from the clip which says 'If i haven't got magic then what have i got' which is said towards the end of the clip where Merlin is speaking to another male which conforms to the stereotype of the lower class not having anything. 

Editing also shows representations of class and status in this clip. Firstly overall Merlin has the most screen time during this clip. This subverts to the lower class stereotype as because Merlin has the most screen time he is being shown as very important which lower class people are usually not. However during the fight scene Merlin and the knight have the same amount of screen time. This is a representation of status as even though the knight has a very high and royal status and Merlin has a very low status, both of the men are shown as equals during the fight by having an equal amount of screen time. Also during this clip special effects are used when Merlin is using his magic for example when he pulls a rope tightly with only using his eyes. This subverts to the stereotype of the lower class as they would usually not have any power whereas Merlin is able to control things around him by using magic which is shown through special effects. During the fight scene slow motion is used when the knight is breaking things such as stools or food. As the setting for this scene is the area where the lower class citizens live it is their belongings which are being broken by the knights. This shows how as the knight is upper class he does not care about lower class citizens businesses or belongings.

Hotel Babylon - Ethnicity

Camera - Frame, Angle, Movement 

• A tracking shot is used when the officers walk into the lobby. This shows the officers as being powerful as they are marching into the lobby confidently. 
• There is a still shot from behind a gate when the immigrants are running into the storage room where they are hiding. This shows the immigrants as if they were behind bars which represents feeling trapped. 
• A tracking shot is also used in the last scene in the cafeteria. This shot shows juxtaposition from when all of the immigrants were hiding together and were all very close whereas in this scene the immigrants are only shown with others who are the same ethnicity as them. 
• A close up is used for the shot of a locker being closed. This is shown after one of the immigrants has been captured. This represents his life being shut away as he has now been captured and will not be able to return/ re-open the locker. 

Mise en scene 

• The women in charge is dressed in all white clothing which is seen in the scene where the immigrant is being taken away. As the women is wearing all white this shows purity and innocence.
• Black women does not fully pray before eating her meal, this is shown in the final scene in the dining room. This shows to not be conforming to the stereotype that religious people rely on prayer to help with all of there problems.
• All of the people who want to capture the immigrants are all white males. This is shown when the three men walk into the lobby. This represents that all people in power are white males as there are no females or coloured people with them to help find the immigrants.

Sound 

• A quote from this clip 'I wasn't always a cleaner' is used in the scene where all of the immigrants are in the storage room. This quote shows that just because he is an immigrant he is not being able to work in his desired job. 
• Another quote from this clip 'Here to stop people getting out' which was said by one of the immigration officers in the very first scene. This represents that the immigrants are trapped and unable to 'get out' without being caught. 
• There are many different languages being spoken in the scene in the kitchen. This shows a variation in cultures just in that one hotel. 

Editing 

• Oriental women has the most screen time throughout the clip, especially in the storage room where the immigrants are hiding. This shows the power she has and especially over the other immigrants.
• Shot reverse shot is used in this clip when people are talking in the storage room. As there is equal screen time between the people talking this shows equality.

Task 6

Genesis, London
The Genesis cinema shows a variety of films including block busters and independent films. The cinema has been used as a cinema since 1912. The cinema changed hands and names many times till it eventually closed down in 1989. After having been derelict for a decade, current owner Tyrone revived the cinema and gave it its name: Genesis.
The prices at Genesis cinema differ from a multiplex cinema such as Odeon.


Rich Mix, London
Rich Mix is East London's independent arts venue. Rich Mix are a charity and social enterprise.
Rich Mix cinema show a variety of mainstream and independent films. Rich mix also has music/live show events, performances, exhibitions and festivals. There would be a very wide range of target audiences at this cinema as it is shown mainstream and independent films and is not just a cinema. Rich mix was built in 1909.

The Electric, Birmingham 
The Electric cinema opened in 1909 yet has been called a variety of names but was finally named The Electric in 1993. The Electric cinema shows a variety of independent and mainstream films. This means the cinema gets more visitors as they don't just show mainstream films.

Chapter, Cardiff
Chapter opened in 1971beginning as a converted school. Chapter is not just a cinema as there are also art exhibits or theatre productions held there. This means there is a large target audience for Chapter as it is not just a cinema. Chapter mainly shows independent films in its cinema.

Prince Charles, London 

Prince Charles shows a mixture of animated, independent and mainstream films. This means the Prince Charles cinema has a wide target audience due to there being a wide range of films shown to the public. Prince Charles also offers good deals for members which would make more people want to go to the cinema to possibly become a member.

Chelmsford Civic Theatre
As a cinema Chelmsford Civic Theatre mainly show independent films. However as it is a theatre there is also musicals and shows being available to the public. The genre of films being shown at Chelmsford Civic Theatre are mainly documentaries or period dramas. The theatre offers a generic seating style.

Watershed, Bristol 
Watershed opened in 1982. Watershed cinema predominatnly shows indie/independent films.  There are many films shown at this cinema aimed towards families however the main target audience for Watershed would be young adults.

Zeffirellis, Ambleside
Zeffirellis cinema shows mainly mainstream films. This means the main target audience is young adults and also families as there are also many family films shown  in Zeffirellis. Zeffirellis is not just a cinema as there is a live jazz band on a wednesday, friday and saturday. This would increase the amount of visitors as well as there being a cafe, pizzeria and a restaurant inside.

HOME, Manchester 
HOME has a wide variety of films shown including both recent and classic films. HOME is not just a cinema as there are other events and festivals held there. HOME is also different to many other multiplex cinemas like Odeon as there is a restaurant inside.

Rio cinema 
The Rio cinema is different from many other cinemas as it offers stalls and circular tables for booking making it a more friendly cinema that encourages interaction between cinema goers. Rio cinema mainly shows a variety of mainstream and independent films yet the genre is mainly dramas.

Task 5

Task 4