Task 10 - Distribution

Definition - The process of making a movie available for viewing by an audience.

What is film distribution? 
Film distribution is the process of making a movie available for viewing by an audience. This is done by a distributor showing the film to potential cinemas and seeing if they are willing to show it on their screens. Distribution is key.

What is the distributors role?
A professional who would determine the marketing strategy for the film.

Whats a distribution plan?
A distribution plan is the distributor knowing exactly how to market the film to the targeted audience.

Whats a P+A budget?
A P+A budget is the prints and advertising budgets for a film.

What is the average distribution cost for a big six film?
The average cost is around $50 million

What does the distribution budget include?
The distribution budget includes: advertisements, billboards, press events, premieres, commercials

What is a simultaneous release?
Simultaneous release is when a company decide to for example release their film the same time as the DVD.

What are some main distribution companies?

• 20th Century Fox Film
• Columbia Pictures
• Artificial Eye
• Cinema International Corporation

The link between audiences and distribution?
Distribution have to concentrate or interesting the target audience or no-one will be interested in the film and go and watch it in the cinemas. Audience is very important to distributors.

Why is the release date crucial?
The release date is crucial because if for example you are releasing a children's film targeted for 4-10 year olds and the release date for your film is when children will all be at school they will not be able to come and see the film. Whereas if the release date for a children's film is during school holidays, more children will be able to come and see the film.

What is self distribution?
 Self distribution is when a person will distribute their film on their own by for example advertising for free online.

Regional Identity essay

Task 9

1. Mainstream - The ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional.

2. Independent - An independent film is a film production resulting in a feature film that is produced mostly or completely outside of the major film studio system, in addition to being produced and distributed by independent entertainment agencies.

3. Production - The action of making or manufacturing from components or raw materials, or the process of being so manufactured.

4. Distribution - The action of sharing something out among a number of recipients.

5. Marketing - The action or business of promoting and selling products or services, including market research and advertising.

6. Exchange - An act of giving one thing and receiving another.

7.  Multinational Conglomerate - A conglomerate is a combination of two or more corporations engaged in entirely different businesses that fall under one corporate group, usually involving a parent company and many subsidiaries. Often a conglomerate is a multi-industry company.

8. Monopoly - The exclusive possession or control of the supply of or trade in a commodity or service.

9. Oligopoly - A state of limited competition, in which a market is shared by a small number of producers or sellers.

10. The Big Six:

• Sony
• Warner Bros
• 20th Century Fox
• Paramount
• Disney
• Universal

11. Horizontal Integration - Is the process of a company increasing production of goods or services at the same part of the supply chain.

12. Vertical Integration - The combination in one firm of two or more stages of production normally operated by separate firms.

13. Synergy - The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

14. Merchandising - Branded products used to promote a film, pop group etc.

15. Ultra Violet -Ultra Violet is a cloud-based digital rights locker for movies and television shows that allows consumers to store proofs-of purchase.

16. Above the line - Advertising in the mass media

17. Below the line - Advertising by means such as direct mail, email, promotional events etc.

18. Technological Convergence - Is the tendency that as technology changes, different technological systems sometimes evolve towards performing similar tasks.

19. Consumption - The consumption of entertainment includes buying things such as food, drink, tickets, dvds etc.

20. Exhibition - How a film is shown to the public.

21. Piracy - The unauthorised use of reproduction of another's work.

22. Hollywood Franchchise 4S model - synergy, spectacle, sexualisation, story

23. Tie-In - When one company helps another.

Task 8 - Technology

Distribution - 

• Marketing through social media - For example: The Hunger Games = Twitter, Captain America= Instagram 
• Trailers shared on YouTube 
• Phone apps, online posters
• Websites - For example: Jurassic World
• Online competitions 

Production - 

• Camera = high quality, highly advanced - For example: The Hobbit used 48fps camera
• Green screen - used for special effect
• CGI - For example: Dawn of the planet of the ape
• Red one digits camera
• Example: Star Wars used a 4k camera
• Films made on phone- For example: Tangerine
• Very expensive 
• Could break down or have problems
• Could lose footage 

Exchange -

• Streaming on phones, tablets and computers
• Streaming sites- For example: Netflix and Amazon prime
• Monitors on planes 
• Download servers that have the movie stored 

Exhibition - 

• Digital projectors in cinemas 
• Requires less training than physical factors 
• 4K monitors for home cinemas 
• 3D & 4D cinemas 

Cons - 

• Reduce industrial jobs 
• Reduce energy due to free advertising 
• Less sponsorship